Hi! I'm Deidra,
I advocate for smart policy for the oil and gas industry and the people who work in it.
As a long-time advocate for the oil and gas industry, I am committed to championing smart, forward-thinking policies that support both the industry and the dedicated people who power it. With two decades of experience in the sector, I have a deep understanding of the challenges and opportunities we face, and I am passionate about fostering informed, respectful, and fact-based conversations around energy.
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I have had the privilege of working across various areas of the oil and gas industry, most recently focusing on sustainability. My earlier experience in joint venture contracts has provided me with a comprehensive understanding of the complex dynamics that drive the sector.
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As a sustainability specialist, I approach today’s energy challenges with a strategic mindset, always aligning my work with the evolving needs of the business. This is why I founded Equipois:ability Advisory, your partner in sustainability success: balancing compliance with opportunity.
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From navigating policy changes to addressing emerging ESG risks, I am dedicated to developing practical solutions that drive operational excellence while meeting sustainability goals. My focus is on ensuring that energy development is both responsible and efficient, delivering value for businesses, communities, and future generations.
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Before focusing on sustainability, I held senior roles in joint venture contracts at exploration and production companies, where I collaborated with stakeholders to negotiate access to vital energy infrastructure, including pipelines, compressors, plants, and oil batteries. My role required me to draft and interpret contracts for business deals, ensuring they were executed accurately and managed throughout their lifecycle.
In my career, I’ve had the opportunity to visit numerous operational sites—such as oil batteries, drilling rigs, and pipelines—where I witnessed firsthand the dedication and pride that operators take in maintaining these critical facilities. This on-the-ground experience is why I speak up to challenge myths and misconceptions about Canadian oil and gas production, the hardworking people in the industry, and the sector as a whole.
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I strongly believe that a diverse, regionally-focused energy mix is essential for ensuring both energy security and self-sufficiency. Oil and gas can coexist with renewables and alternative energy sources. However, we must be realistic about the current capabilities of these energy sources and the infrastructure needed to deliver them reliably.
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As a result, I am committed to promoting a pragmatic, fact-based approach to energy policy. I am not anti-renewables—I am pro-reality.
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Since September 2018, I’ve dedicated much of my spare time to advocating for the oil and gas industry and the people who work in it. Through research, writing, and public speaking, I strive to embolden others to stand up proudly for Canadian energy development and support balanced, honest, and fact-based conversations about energy.
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I believe that a collective voice is a powerful tool for influencing public perceptions and shaping policy. If you're unsure how to get involved in the energy conversation, check out my tips on the advocacy page and take the first step toward making your voice heard.